As with most businesses, your MSP company surely has a set of core values that you want your employees to remember and your clients to appreciate. However, in the day-to-day hubbub of working it can be easy to forget what they are and not use them to influence daily business decisions. The most successful companies— and the ones that resonate with customers— are those that work towards those values and incorporate them into everything they do.
How to Define Your Values
In order to have your values permeate everything both you and your company stand for, you need to work hard at instilling them in your employees so that they become second-nature. This should be through a continual connection with your values so that they bring them to everything they do.
Consider Your Workers
It isn’t just a case of repeating your value statement either, you have to show your workers that the care and attention that they should give to your clients also apply to them. You need to make sure that their work environment is beneficial for them and they feel valued and appreciated. This can cement your value statement both within the company and outside for your clients.
Manage Your Culture
Reinforce the message of your MSP company to the outside world by showcasing it when you advertise and use social media. Use it to explain to your customers why it would be better to use you as their managed service provider instead of the competition. And sharing your views with potential customers can be perfectly managed by considering support or sponsorship of a local cause. As long as the cause you would like to support connects with your vision and complements your core values, it can be an excellent way to give back while keeping true to your aims.
If you are consistent in making sure that your employees live and breathe your vision, don’t then let yourself down when it comes to making tricky business decisions. Sometimes cutting corners can make it a cheaper way to run your business, but if it goes against one of your core values then quality and customer service may suffer along the way. A decision is not necessarily the right one if it raises profits but goes against your beliefs.
Your MSP company should embody your vision and values, and your employees should share in that. Try these tips to see if you can instill these in your everyday workings and those of your staff. Once it becomes second nature for your current staff, any new employees will be shown how to embody the same spirit. And when a company pulls together it can only mean good things and set you on the road to success.