Your MSP business won’t just stumble into an effective lead magnet. You’re going to have to make it; you’ll have to design it. Rubbing metal polarizes atomic particles such that magnetism results. Following, several tips that can help you “magnetize” sales strategies and specific outreach efforts toward lead generation will be explored:
Attractiveness, Visibility, and Value-Rich Magnets
An effective MSP business needs to create lead magnets that attract. Value is a great way to make such materials look good to prospects, but there is something to be said for aesthetic.
You don’t want to inundate clients in data they don’t understand how to manage. It’s better to give them specific facts that answer prescient questions. Also, whatever magnets you design in terms of content–be they visual, textual, or some combination of the two–must be visible as possible. Circulate content through differing areas, reuse and update effective magnets, as well.
Specificity, Accuracy, and Value in All Magnet Titles
A lead magnet should be specific. Don’t try to hit too many points at once. Also, which points you do circulate magnets around should be fully covered. Optimize titles using SEO techniques. Working with marketing professionals specializing in MSPs can be key here.
Know Demographics and Competitors Backward and Forward
A value proposition that is unique and resonates with clients will help draw them in. Emphasize that which your MSP excels at and configure outreach magnets using as much data pertaining to target demographics as possible. An effective value proposition requires you to know what competitors are offering and how to “outbid” them, if you will.
Strong Lead Magnets
An MSP business should have the strongest possible lead magnets. When your efforts are informed by visually stimulating, value-rich, specific, informed approaches, you’re more likely to pull in the right leads and expand them. Value propositions should be strongly visible across the web while simultaneously outshining competitors.