Do you find that your biggest challenge for MSP sales is generating leads? The following marketing strategies for your sales pages will attract quality traffic and increase your conversions.
When you create your sales pages, think of it as if you’re talking face-to-face with your prospects. This helps make a connection with them. This personal and emotional approach brings your benefits and innovative MSP services to life.
Read more about how you can inform and persuade your target audience to take action and increase conversions from your sales pages.
What Are Sales Pages?
Your sales pages are the first things your audience sees when they visit your website. Everything about your pages should help them understand the benefits your products and services offer them.
The pages should combine creativity, emotion, research, pricing, and welcoming design. When you create your pages, keep one thing in mind: conversions. Make your content convincing, honest, and beneficial.
Before you begin writing, answer the following questions for creating sales pages that boost MSP sales.
Who Is Your Target Audience?
Before you even think about writing your sales pages, you need to understand your audience. It’s hard to sell your services if you don’t know your prospects’ needs and pain points.
Begin by researching your audience to find out what they need from your services. Research what they’re searching for and use those keywords in your pages.
Check out forums, social media platforms, and other places where your audience hangs out. This helps give you insights into what they need and want.
Do You Have a Value Proposition?
It’s hard to write sales copy if you haven’t identified your value proposition first. It’s the value your brand offers your target audience that they can’t find anywhere else. How do your services solve problems and make your customers’ businesses better?
Have You Determined Your Pricing Plans?
All businesses follow a budget, so pricing plays a huge role in your conversions. Once you finish researching your target audience, you’ll have an idea of what they usually purchase. This helps create pricing plans that fit their financial and business needs.
Your prospects have different needs, so it’s a good idea to create several pricing plans to choose from. This way, you won’t’ scare away prospects with services they can’t afford.
Is Your Design Interesting and Valuable?
The structure and flow of your sales pages are critical for increasing conversions. Ensure that your content answers your prospects’ questions and addresses any objections. Always provide supporting evidence that shows you’re an industry expert. Also, include specific calls-to-action (CTAs) in all your pages.
When designing your pages, make sure your content guides readers down the page. The following elements help create scannable pages:
- Headers
- Subheaders
- Bullet points
- Infographics
- Images
- Video
- FAQ
- Questions
- CTA buttons
Also, when you publish your pages, analyze their responsiveness on all devices, such as mobile, tablets and desktops.
Focus on Your Target Audience
If you want a chance at competing in the MSP sales market, you need to focus on your audience, their specific problems, and on the products and services that solve those problems.
Make every page address a specific problem, and take your visitors right to the product that solves that problem. The best way to guarantee conversions is to make sure your sales pages appeal to highly targeted prospects.
