Your MSP marketing can go down many blind alleys if it proceeds without proper information. But there are many statistics you can use to inform outreach. If you’re going to be the most successful, you need to identify metrics which are going to be the most impacting. There are ubiquitous metrics to choose from, three that will be considered here pertain directly to your homepage, including:
- Bounce rates
- Time on page
- Pages Per Session (PPS)
Your MSP marketing needs to reduce bounce rate. If you’re unfamiliar, bounce rate refers to how regularly those who visit your site “bounce” to another. If you’ve got a high bounce rate, then your marketing strategy isn’t reaching your target demographic; it’s pulling in primarily uninterested parties. What you need to do is decrease bounce rate through more targeted outreach.
Time on Page
How long are people spending on your web page? Are they just hitting the homepage, then bouncing? Or are they dwelling there? Bounce rates should be down, and time on page should be expanded. Again, doing this involves designing content which most effectively targets your demographic. You need to write things that address pain points of prospects and are valuable. That is to say: real solutions can be found from the content of your pages. When prospects click on a link, it should take them somewhere substantive. Many issues prospects will encounter will require service or parts that have cost appended to them. Giving direct solutions won’t necessarily undermine your bottom line.
Pages Per Session (PPS)
After a user lands on a page, the number of pages they visit constitutes PPS. You want this number to increase. Doing so will involve designing content that draws in prospects and actually gives them something worthwhile.
Maximizing Your Online Perception
Your MSP marketing will increase PPS and time on page while reducing bounce rate, provided content is designed specifically for your demographic and is value-rich. Working with SEO agencies specializing in MSPs can be very helpful in maximizing metrics.