For digital MSP marketing strategies, integrating social media is a great way to promote your products, services, and brand. Social media gives you a direct way to interact with your target audience and increases your website traffic. Not only that, it’s the number one SEO strategy for reaching your audience.
Are you wondering if social media should be part of your marketing strategies?
The answer depends on your target audience, but you definitely shouldn’t ignore it. The key is to share content geared toward your target market.
Do you know that 73 percent of marketers say that social media is effective or very effective for their business growth? Of these businesses, almost 94 percent of them use Facebook for marketing.
Read more to learn how using social media strategies to boost your SEO and brand awareness.
What Is Social Media Marketing?
Social media MSP marketing for SEO is a cost-effective method for interacting with your target audience. By posting on social media platforms, you attract potential customers and create trusting relationships with them. Social media marketing is all about engaging and interacting with your audience.
The basics of social media marketing are structured around the following principles:
- Create shareable content
- Make sharing easy
- Encourage engagement
- Be proactive in posting
- Encourage sharing
- Analyze use
Social media optimization connects your target audience with relevant content, allows you to hear what your audience needs and builds sustainable relationships.
Define Your Messages According to Keywords
Once you identify your target groups, you can define your messages to them. Base your messages on the challenges your audience faces and the services they’re interested in. You can simplify this process by leveraging available analytics, such as Google AdWords and Key Collector.
These analytics sites let you determine the frequency of keywords used by your audience. Once you analyze the keywords, make sure you include them in all your social media pages, blogs, press releases, images, and videos.
Create a Content Plan
Building a content plan for interacting with your social media audience let you distribute your content to your communities. Your plan should include a schedule of when you’ll release your content and to which social media platforms.
It should also include days of the week to post, the time to post content, rubric title, format of content and the group it’s targeting. Once your plan is set up, you can adjust it according to the responses you get from your users.
Add Social Media Links to Web Pages
Once you start publishing your content regularly, include social media sharing badges to your blog posts and website pages. You can promote your content on social media by linking content titles to your blog or website.
You can also use social media syndication platforms, such as Hootsuite to connect your business pages from Facebook, LinkedIn, Twitter, Instagram or Pinterest. Then all you have to do is put your content into the syndication platform and it will automatically post to all your social media platforms. This way, you’re always in front of your potential customers.
Put Your Social Media Marketing Plan into Action
Setting a plan for social media SEO is essential for MSP marketing success. It can have a huge impact on your brand awareness and conversions. If you proactively use social media and encourage sharing, you’ll expand your customer base and sales.