Within the last few years, IT outsourcing has become more popular for many businesses. However, before your IT company decides to start marketing outsourcing, it is important to consider the needs of your prospects and how your IT services can have a positive impact on their business. Consider these four key benefits of outsourcing IT:
The primary goal of any company is to minimize expenses and increase employee productivity. Maintaining internal IT staff can quickly become expensive. Whether it is offering overtime pay, vacation days, or benefits, most of companies cannot afford to adequately staff their own IT team. Fortunately, an external IT provider like yourself, can give them professional help at a low steady rate. Instead of charging hidden fees, you will be able to create a long-term budget that best fits the needs of your customer. Instead of worrying about bloated IT salaries, your clients will have the peace of mind knowing that they are providing the best customer service without losing vast amounts of money.
Another benefit of marketing IT outsourcing is being able to contact technical support anytime, day or night. For example, if your client is working late into the night and encounters a technical issue, they can call 24/7 Help Desk and receive the help they need without having to wait for the next business day. Ultimately, around-the-clock support will enable their employees to remain productive and limit downtime.
The IT world is always changing with new technology and updates. Becoming a trusted IT outsourcing partner will allow you to keep clients informed. These updates can be automatically applied and are accompanied by patch notes, detailing each change.
End users are looking for ways to limit downtime and increase their employee’s long-term production, downtime can cripple companies of all sizes. Your IT marketing team can explain that outsourcing will limit downtime, as your clients receive around-the-clock monitoring. You can comfort them by letting them know that if any unusual activity is detected, you will be immediately notified, and the threat will be quarantined from their other devices.
It’s not easy to convince companies to outsource their internal IT staff even though it might be in their best interest. However, there is a need for these services and a well-trained IT marketing team can build trust by using the points discussed in this article. Most of the services that business depend on are already outsourced like banking, electricity, internet, medical etc. It’s just a matter of time before SMBs and Mid-sized companies realize that IT support should also be outsourced and so your MSP business should jump on the bandwagon now!