The selection of an IT Company is a decision that end users don’t take lightly. Some IT services providers will promise comprehensive support and deliver a handful of services. Others will guarantee a round-the-clock service, only to put customer’s needs on the back burner. The key is to become a reliable provider with service dexterity and a willingness to assist when emergency strikes. Proving through IT marketing your such an IT provider is much easier said than done.
No Two IT Service Providers are the Same
Too many business owners and managers make the critical mistake of assuming every IT service provider is the same. IT companies might promise similar services, but, the result is almost always strikingly different.
Your MSP company has unique personnel, capabilities, services, prices, and quality. The key is to capitalize on your referrals, web reviews, and word-of-mouth evaluations in your IT marketing so that you stand out as different. One strategy that works is to make your well satisfied customers available at mixers, golf outings and at company events so prospects can find out how those relationships worked out. Those MSPs that get their marketing ducks in a row will stand a much better chance of getting picked by prospects.
Help Prospects See Through the Hype
Some IT providers have no shame in claiming to offer every possible type of tech assistance under the sun, only to fall woefully short. The best way to stand out here is to volunteer the information that your techs are certified across several vendors and all the latest technologies. True IT gurus know the ins and outs of the cloud, network security, collocation, web hosting etc.
Furthermore, you must make sure that prospects understand that you have personnel depth. The right prospect will have enough staff to handle all sorts of nuanced IT challenges, even in those instances when the most experienced staff members are on vacation or sick.
Service Specifically Catered to Your Organization
Each discussion you have with your prospect should be centered on their business. The best IT providers focus on client’s needs and demands. Nothing should get in the way of providing custom tailored IT services that boosts the client’s efficiency and ultimately, their profit margin. If you feel potential customers don’t feel your listening when they speak about the details of your organization, they might move on to a new candidate.
Don’t offer a one-size-fits-all IT service solution. Furthermore, you shouldn’t be offering constant tech upgrades. Don’t offer these additions unless you are 100% positive that they’re a proper fit for your client’s operations and goals.
A Willingness to put Promises in Writing
Most IT providers will talk a big game, yet many will fail to follow through. This is precisely why it’s prudent to provide all service promises in writing along with your IT marketing proposal. Each IT service should be clearly defined. The cost of these services should also be put in writing before a business relationship is established. Everything from service parameters to help desk assistance availability, promised response times, and the duration of service must be provided in writing.
Provide the IT Support Prospects Have Been Looking For
Make sure your do everything to stand out from the crowd with your IT marketing by using references, tailoring your services, volunteer certifications, don’t offer a one-size solution and put your SLA in your agreements. Finally, make sure prospects know you have enough techs to handle all their IT needs. Once you have done everything in your power to stand out in the prospect’s mind then you can ensure you’ll be picked