Effective MSP marketing is one of the most important tools when it comes to growing your business. In order to be successful, you have to be able to build your brand. You must know exactly who your clients are, what they look for when shopping around for a managed service provider, and what you can bring to the table that your competitors can’t. What is the best way to accomplish this, though? There are so many new ways to build your company that it is often difficult to figure out exactly the kind of marketing strategy you should use. Should you go for data sheets and whitepapers? Maybe an approach using interactive content like webinars works best? There is no shortage of ways to deliver your brand’s message. What of blogging, the most well-tested, classic, and streamlined method of delivering content to your prospects? Is it dead? The short answer is a resounding “NO!” for quite a few reasons:
If you’ve used blogging as a tool to deliver your MSP marketing for a while, then you know how difficult it can sometimes be to create new content. It seems like there are only so many ways to talk about cloud-based computing, WaaS (workspace-as-a-service), or data security before you’ve exhausted all the angles, right? Unfortunately, many established MSPs seem to think that, with their extensive back catalog of blog posts, they no longer need to use this method.
Keeping up with your blog lets you stay relevant. In the fast-paced, ever-evolving world of IT, it is important to have your finger on the industry’s pulse. You don’t want prospects visiting your website only to find outdated content. That does not inspire much confidence. By crafting new content, you are able to post about topics that businesses care about now, not those that they cared about six months ago. You are able to tap into trending keywords for SEO purposes, as well.
Search Engine Optimization
It’s no secret to say that relevancy and up to date blog posts inspire confidence in your potential clients. However, blogging is also important to build your presence on search engines. It’s simple: the more you blog about the latest trends in your industry, the more likely it is that Google search results prominently feature your site.
Studies have shown that the frequency with which you blog directly contributes to your organic traffic. Managed service providers who blog only a few times a month lose massive amounts of visitors.
It’s Not Just Your Blog Views
Staying relevant and optimized for search engines is important. It is also vital to keep up your blog because it affects so much more than the posts themselves. When you post new content on your page in the form of blogs, search engines index that as a new website. The more indexed pages you have, the better your chances of beginning the lead process. If a prospective company in the market for an MSP sees how prolific your page is, that company is more likely to reach out to you. Even if you have all the dynamic content in the world, you still need those tried-and-true blog posts to make sure you have a high profile on search engines.
Effective MSP marketing for your company is crucial to your success. Being in the tech industry, you may find it difficult to stop yourself from constantly testing dynamic, novel methods of building a brand. You should encourage those steps forward. Don’t let your blogging fall by the wayside. If you do, it may just surprise you how much of an impact it can have. Blogging is not dead, so use it to better your brand.