IT Marketing

IT marketing needs to have “pruning” mechanisms in place for the same reason a garden needs a keeper. Plants left on their own will go their own direction. Some branches overreach the…

Your IT marketing team must use all available means of outreach to convert the highest number of prospects into loyal customers. Certainly, some techniques work better than others, but you…

Advocacy marketing is the final component of marketing centred on maximising the value of existing client relationships. This form of marketing converts clients into brand ambassadors. In other words, advocacy…

You must incorporate websites into operational directives. Websites today are absolutely fundamental to the success of business. Everyone uses mobile means to access the internet today, and oftentimes your IT…

If You’re Not Expanding, You’re Imploding IT marketing is the fuel of your business’s engine, because it produces leads, and leads produce conversions, which are where profit comes from. If…

Specializing in a particular niche allows you to distinguish your company in that sector. For example, if you are focusing on providing IT services in the education sector, it is…

IT marketing must take into account several details pertaining to marketing funnels and the needs of clientele. For one thing, if you’re properly running marketing campaigns, you’re going to have a…

IT marketing has many digital tools it can bring to bear on converting clients. One of the most integral involves metrics, and you need to follow best practices to employ…

Your IT marketing must have some level of evergreen content. This is content which is always relevant to clientele in one way or another. You can continue circulating it. However, especially…

Writing has quickly emerged as an important tool for IT marketing. However, most business owners and managers are unsure about how to best use this form of online content. Let’s…