IT marketing needs to respect mobile devices. More people use mobile devices to interact with the internet today than they do non-mobile devices. This means if your website, your marketing,…
One of the main keys to IT marketing is creating a top-quality website. Your business website is a great way to make a powerful first impression while enabling potential clients to…
Your IT marketing team needs to carefully consider how clients perceive the products or services you produce. Perception may not be everything, but it’s many things. Part of perception is…
IT marketing must content with a longer-than-normal sales cycle. A big client can totally answer for the cost of this long cycle, but in order to maximize operational sustainability, it…
An IT marketing campaign can play a key role in attracting new clients and building awareness of your company. You can use a marketing campaign on various platforms, such as…
Your IT marketing needs to be supported with all available tools— and cost-effectively. Thankfully, there are some affordable ways of doing this. Blogging, social media campaigns, and similar online tactics…
If you’re going to hone IT marketing, you’ll have to use SEO. SEO stands for “Search Engine Optimization”. Essentially, anything you put online will be categorized via algorithm through varying search…
The most effective IT marketing campaigns use social media strategies to encourage two-way conversations with the target audience. Your social media efforts can help you build a deeper connection to…
For one thing, especially as pertains to IT marketing outreach, you’ve got to reach decision-makers of the clients you’re targeting. They’re unlikely to be interested in any fluff. Traditional copy…
IT marketing has a high rate of turnover. Retaining employees can be hard. When you invest in them monetarily, you additionally invest in them in terms of experience, facilitating strategic advantage.…