IT Marketing

IT marketing has a high rate of turnover. Retaining employees can be hard. When you invest in them monetarily, you additionally invest in them in terms of experience, facilitating strategic advantage.…

Branding is a powerful force in IT marketing. It sets you apart from the crowd and can influence your prospects to call you instead of a competitor. For this reason,…

IT marketing must take into account several details pertaining to marketing funnels and the needs of clientele. For one thing, if you’re properly running marketing campaigns, you’re going to have a…

A large part of the IT marketing challenge is brainstorming the perfect headlines for online content. Web surfers typically click headlines that grab their attention. Unfortunately, the average person is…

IT marketing needs to have “pruning” mechanisms in place for the same reason a garden needs a keeper. Plants left on their own will go their own direction. Some branches overreach the…

Your IT marketing team must use all available means of outreach to convert the highest number of prospects into loyal customers. Certainly, some techniques work better than others, but you…

Advocacy marketing is the final component of marketing centred on maximising the value of existing client relationships. This form of marketing converts clients into brand ambassadors. In other words, advocacy…

You must incorporate websites into operational directives. Websites today are absolutely fundamental to the success of business. Everyone uses mobile means to access the internet today, and oftentimes your IT…

If You’re Not Expanding, You’re Imploding IT marketing is the fuel of your business’s engine, because it produces leads, and leads produce conversions, which are where profit comes from. If…

Specializing in a particular niche allows you to distinguish your company in that sector. For example, if you are focusing on providing IT services in the education sector, it is…