IT marketing plays a key role in helping you grow your business and reach many new clients. You can market your IT business in a variety of ways, whether it…
IT Marketing
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In IT Marketing, It’s Essential to Capitalize on Mobile Possibilities!
by Ravi Jain February 25, 2020IT marketing needs to respect mobile devices. More people use mobile devices to interact with the internet today than they do non-mobile devices. This means if your website, your marketing,…
One of the main keys to IT marketing is creating a top-quality website. Your business website is a great way to make a powerful first impression while enabling potential clients to…
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The Importance of Incorporating UX Into Your IT Marketing Program
by Nicholas Fortin November 12, 2019Your IT marketing team needs to carefully consider how clients perceive the products or services you produce. Perception may not be everything, but it’s many things. Part of perception is…
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How IT Marketing Incorporating Automation Resurrects “Dead” Leads
by Yoon Choi October 30, 2019IT marketing must content with a longer-than-normal sales cycle. A big client can totally answer for the cost of this long cycle, but in order to maximize operational sustainability, it…
An IT marketing campaign can play a key role in attracting new clients and building awareness of your company. You can use a marketing campaign on various platforms, such as…
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IT Marketing Tips for Entrepreneurs
by Brent Whitfield October 21, 2019Your IT marketing needs to be supported with all available tools— and cost-effectively. Thankfully, there are some affordable ways of doing this. Blogging, social media campaigns, and similar online tactics…
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Maximize IT Marketing Through the Most Effective SEO Protocols
by Paul Rios September 17, 2019If you’re going to hone IT marketing, you’ll have to use SEO. SEO stands for “Search Engine Optimization”. Essentially, anything you put online will be categorized via algorithm through varying search…
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Social Media and Content Marketing: The Best of Both Worlds for IT Marketing Success
by Vincent Tedesco August 28, 2019The most effective IT marketing campaigns use social media strategies to encourage two-way conversations with the target audience. Your social media efforts can help you build a deeper connection to…
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IT Marketing Tactics to Help You Target Decision Makers Among Potential Clients
by Paul Rios August 27, 2019For one thing, especially as pertains to IT marketing outreach, you’ve got to reach decision-makers of the clients you’re targeting. They’re unlikely to be interested in any fluff. Traditional copy…