Any IT marketing solution is going to have varying rates of effective outreach. If you’re conducting an email marketing campaign, X percent will be opened. Of those emails which are opened, X amount will produce engagement, and X amount of those engaged will convert. The more prospects you can get to open your emails, the more ultimate conversions you’re likely to see.
The following are several techniques to help you design emails more likely to be opened:
Ensure You Have the Best Subscribers, Eliminate Bad Email Addresses
IT marketing should focus on subscribers who are active and have a history of actually engaging with your content. Additionally, you should comb through your email address and delete any emails which are no longer active. Basically, you’re eliminating targets that are unreachable.
Allow Subscribers a Choice of When to Hear from You
Those who subscribe to you should be given some level of choice when it comes to receiving your emails. When they’re subscribing, provide an option pertaining to the kind of content they would like to receive, and how often they would like to receive it. You can have daily, weekly, monthly, or biannual options— whatever seems to work best. You may include discounts or coupons for greater frequency of delivery.
Design Value-Rich Content with Subject-Lines that Grab
Ensure you don’t have any “filler” in your emails. Quick information that is actionable, and includes links where appropriate, should comprise your outbound email content. Subject lines should be direct and to the point, encapsulating the email in total, but drawing in the reader.
IT marketing which incorporates careful strategy with outbound emails can maximize their impact. Ensure you’re sending your materials to the right people, and that you give them a choice of when to hear from you. Then, send them good content that is properly headlined.