IT marketing does well to consider not only how the IT market works in which their MSP inhabits, but how other markets function as well. Certain fluctuations in terms of finances or infrastructural organization can yield positive results that are similar in different areas of business. A good example of this is the film Moneyball, which contains a few things worth considering as you go about designing your technology marketing strategy. Several considerable takeaways include:
• Designing the expectations you desire
• Knowing restrictions and not letting them constrain you
• Determining what the problem is, then determining a solution
• Having a well-defined strategy
• Hand-picking your team
Design the Expectations You Desire
IT marketing shouldn’t sell itself short. Go for that big goal. In Moneyball, Brad Pitt’s character determines that he will take a specific team to the championship. There was a plan being exercised, and it was aimed at a specific goal. When you know where your target is, you have an endpoint toward which you can hone your energies. You can figure out the “ballpark” figure of your financial and operational marketing needs.
Know Restrictions and Don’t Let Them Constrain You
In Moneyball, Brad Pitt’s character recognizes that some teams have more money than others. He then points out that below the lowest teams are the folks with whom he’s working and ends the statement by saying: “It’s an unfair game.” His fix? Thinking in a different way. You’re going to have challenges, but they aren’t necessarily barriers to forward egress. They just may require you to build momentum to overcome them. You can’t copycat the well-funded enterprises out there, but you can find workarounds. Once you know where your boundaries are, you can test them and find avenues that circumvent or expand them. Your marketing team may be one client away from properly funding the MSP so that you can get a budget expansion that will net you even larger clients. Knowing where your boundaries are can also help you hone your marketing energies.
Determine What the Problem Is, Then Determine a Solution
If you don’t know what’s hampering your success, it becomes very difficult to design a solution that will work. First, determine that which is halting progress. Then, you’ll be able to figure out how to fix it. In Moneyball, Pitt’s character interviews his compatriots to see if they realize what the problem is. It turns out that old ways of thinking have hampered new ways to succeed. So, the grand experiment begins. In your MSP’s marketing division, outdated marketing solutions may be in play. If this is the case, then fix them.
Have a Well-Defined Strategy
In Moneyball, Pitt’s character— which it bears pointing out is based on a real-world individual— goes into his experiment with a strategy for success. One of the ways he does this is by buying “runs” rather than “players.” Why? Runs result in wins, while players may or may not. Thus began a creative strategy of designing teams that totally changed the way the game is played. The problem was redefined to determine a resolution angle, and that was pursued. You need to look at marketing issues similarly. What’s the goal, how do you get there and what’s hampering you? Once you’ve figured this out, then you go about solving the issue. If you’ve got a strategy, it will streamline your efforts.
Hand-Pick Your Team
Perhaps most apparently, Pitt’s representation of the real-world Billy Beane carefully picks his teams. You should do the same in terms of marketing. You’re looking for talent metered by determination and bound to success through the proper attitude. You need people who are teachable and who can teach something they’ve learned. You need people who can work with you and understand where the company is headed. Pick carefully, and this will go a long way toward helping you see your strategies succeed.
More Successful Marketing
IT marketing replete with hand-picked marketing professionals exercising a well-defined strategy of problem resolution within existing constraints and aimed at a specific goal is likely to be more successful. Consider your current situation, redefine the problem and find a solution.