Authority and authenticity are what prospects think about when they need products and services from an MSP business. They choose a brand they can trust as their first source of expert information and trustworthy service. If your business builds a brand based on authority and authenticity, the customers will flock to you.
How to Build Authority
Building your brand authority starts with meaningful and authentic customer promises and personal value statements. These are the basis for demonstrating your industry expertise and forming trusting relationships with your customers.
The following 4 tips can help strengthen your brand authority:
- Let your customers do it for you. Ensure that you publish ratings, feedback, and testimonials from your satisfied customers on your website and social media channels. These personalized testimonials are powerful and effective, showing that you keep your promises, and they boost your authenticity.
- Publish relevant, helpful content that has your customers’ needs in mind. This highlights your MSP business expertise. Whether you’re posting to your blog or social media, your content should include all the key information your prospects need to make a purchase decision. Go the extra mile, offering relevant, compelling stories for the strongest brand authority.
- Offering unconditional guarantees for your services strengthens the confidence your buyers have in you. This reinforces your honesty and genuine concern for your customers’ needs. It conveys trust and business value.
- Since MSP services are similar, your customers make purchases based on emotional factors. This is why your brand and company values are so important. Always follow through with any promises or guarantees you’ve offered to your buyers. It’s hard not to embellish your services when trying to close a deal, but it can hurt you in the end if you can’t come through with what you’ve offered.
Leverage Content to Build Brand Value
Content marketing builds value for your services and brand by reaching out to your target audience across all online channels. Take a systematic approach to manage all your content with consistent posts, conversations, and comments on social media, blogs, and e-mails.
When you connect with your audience through emotional and honest conversations and tell relatable stories, you build loyal relationships. If you can, that is the time to start making educational videos that can double your reach.
Videos allow your buyers to put a face to your brand. This transparency shows that you can be trusted with their business needs. The connections you form bolster your brand value, resulting in lead conversions, authentic brand reputation, and increased sales.
Communicating online and understanding the ever-changing social media channels allows you to engage your audience with more authority. By leveraging these digital platforms every day, it helps you reach qualified prospects and support current customers, strengthening your MSP business brand authority and authenticity.