The core of your MSP sales function must be aimed at facilitating conversion. Conversion occurs when someone considering your services or products hires you. Generally, conversions come from your target market; though sometimes you will have outliers, and you must be prepared to deal with them. Your rate of conversion is a key indicator of how successful your outbound marketing solutions are. If your conversion rates are low, or you don’t see a true increase in conversions by following your marketing protocols, you need to change something.
The Importance of Conversion
Thankfully, today’s marketing solutions are suffused with actionable statistics. These allow you to build a clear picture of your conversion rate and determine if it is properly successful. Your return on investment (ROI) is represented by increased conversion from the new marketing solutions you’ve put into play.
Accordingly, it makes sense to seek out means of outbound marketing solutions are known to have high rates of conversion. We’ll highlight three of the best options today in an effort to help you determine which direction will best serve your particular MSP sales division.
Content Marketing via Search Engine Optimization
Search engine optimization (SEO) has taken the online marketing world by storm, due to high rates of conversion which result from well-used SEO. There are sites which can help you calculate your own conversion rate. Something that can often be fundamental in this regard is your use of keywords. Working with the right professional SEO agency is recommended. An SEO agency can help you decide what the right moves are for your firm, saving you time, and therefore money. Additionally, the right SEO agency will be aware of developing trends in online marketing. Unless you can afford to create an internal division devoted to such a task, it makes sense to work with a professional agency.
Social Media Optimization
Social media optimization (SMO) applies similar professional techniques to social media. There are several avenues which are entirely free in terms of setting up an account. With solutions like Facebook, you can also pay for advertising targeted to an audience of your choosing. With some social media outlets, the only cost for advertisement is the time it takes to build a following. If you outsource this to an online marketing agency, you can see higher ROI more quickly, and calculate its efficacy through a clearly visible conversion rate.
Pay-per-click (PPC) campaigns are available through Google and other high-profile online sites. Basically, you pay a small amount each time someone clicks on your ad. This gives the PPC campaign provider an impetus to ensure your ad is seen. Your rate of conversion may be derivable through your click rate. This likely won’t be 100% accurate, but you may be able to determine that for every X amount of clicks you generate one conversion. PPC works better for some than for others, but it does come with statistics to help you determine how successful the measure is.
Increasing Conversion Rates
It makes sense to work with professional services that can save you time, and therefore money, by applying industry-standard best practices. MSP sales strategies that incorporate informed outbound marketing are likely to show increased conversion rates. Additionally, you’ll learn better methods of conducting your advertisement going forward. The key is keeping an eye on your conversion rate. You want to try multiple techniques and give it about a year’s time. This will help you get a picture of success. If you see a little, it’s likely that you’ll see more going forward as visibility increases.