One unfortunate reality your MSP business will contend with is a continuing shift of operations owing to technological development. As an example, Google is discouraging content for content’s sake, sort of like how they got ahead of “keyword stuffing” a few years back. So, that which you produce must have legitimate value to be visible.
Designing Content Which Retains Effectiveness
In order to facilitate legitimate content value, you’ll need to use the best-known practices and continuously reinvigorate your content production “machine” as changes develop. With that in mind, the following tips–properly applied–should have a prescient quality that stands above continual shifts in technology convention. You’ll still have to upgrade your process at intervals, but not as often with these tips:
Web Content Best Practices
For best results in terms of content, it’s good to have SEO optimization define the title tag of your content and the H1 header at the top of the article. Provide peppered keywords “organically” throughout the rest of the content you produce. Next, be sure a primary keyword is used in body text, and near the top of the content.
Focus on semantically-similar keywords as well–not just those that specifically match what you’re writing about. Lastly, assure you’ve got a clear meta description; this will populate on SERPs (Search Engine Results Pages) under listed results when a search query is conducted. Consultation with tech marketing companies can provide more insight into these best practices.
Facilitating Psychologically Effective Content
The content of your MSP business needs to be specifically calibrated to engage with your readers at a psychological level. You can’t just be technical; an article that feels like a computer regurgitated won’t be read, or at minimum, it will be de-listed by varying search platforms. Use numbers that are important to target demographics.
Promise legitimate benefits backed up by actual evidence from existing customers. As you can, facilitate urgency: “calibrate your network before cybercriminals steal your business”, would be an example of such a headline.
Emotional stimulation, especially as regards curiosity and urgency, tends to help content be successful. Also, ask questions like: “are you safe from cybercriminals?”, or something similar.
The Multimedia Angle: Visual Aspects of Content and Device Interaction
Be sure content is formatted such that mobile devices can interact with it easily. Also, include pictures and videos where appropriate. Content shouldn’t have over-long paragraphs, you want content to be scannable, there should be strategic use of “white space”, and vocabulary should at most be at around a high school level of comprehension.
Legitimate ROI from Content
An MSP business which considers visual and multimedia angles in content design, calibrates using SEO best practices, and carefully includes psychological tactics should see greater engagement. ROI is more likely with marketing that is properly designed.
