Your MSP business will have opportunities to collect information pertaining to clients, but there are some things that require you to make a direct investigation.
Determining how clients feel and why they act requires at the very least a survey of some sort. But, you can’t just throw it together, or it won’t be effective.
Tactics to Help Make Effective Surveys
Many MSPs look at the surveys of competitors to determine how to make their own. That’s a bad idea, how do you know competitors are asking the right questions?
A better tactic is seeking consultation to determine what the most notable questions are. You might be advised to design surveys guided by the following principles:
Ask the Right Questions, Avoid Biases, Properly Analyze Data
Your MSP business commonly has many ways of analyzing data, and there will be many reasons why clienteles choose your services–or choose against your services.
Ask questions which will give you actionable information, providing the right data. Don’t ask vanity questions–these are an example of bias and won’t give you any useful information.
On that note, even good info won’t tell you a thing if you look at the wrong part. You’ve got to analyze data correctly, or you’ll waste survey information.
Construct Surveys to Help Facilitate Your Objectives
You need surveys to be composed of questions that help you obtain operational goals. Asking questions calibrated in the right way requires proper questions–to get there, look internally first.
Where do you have data gaps? What information do you need, and how can your tech clients give it to you? Once you determine what you need to know, then you can design questions more likely to help you get information that facilitates objectives.
Ensure Surveys Are Aimed at the Right People
If you ask the right questions of the wrong people, you won’t get actionable data. Some clients aren’t worth your time. You need to have a means of “grading” prospects. Customer relationship management (CRM) software helps you to grade and organize prospects.
The ones who buy the most, the ones who convert quicker, the ones who use the most services–these will be more useful than prospects you get contact information from, and nothing else. Not all in your demographic are equal in terms of survey appropriateness.
Establish a Valid “Sample Size”
You’ll need enough information to predict and identify trends. For different-sized MSPs, the proper “sample size” will naturally have a level of variability. Know what the best sample-size for surveys is as pertains to your MSP.
Getting the Most from Surveys
When your MSP business sends surveys to the right amount of the right clients, designs surveys to help you reach goals, designs the right non-biased questions and properly analyzes all that data, you should have a more actionable result.