Internal links play an important role in optimizing your MSP company website for search engines. However, simply adding a couple of internal links to your site’s content will not suffice. Internal links should be used in a strategic manner. Otherwise, the links won’t make a positive impact on your site’s search engine optimization (SEO). Let’s take a quick look at the value of internal links and how to best use them in your online content.
Why Internal Links Matter
Internal links serve several purposes. For one, these links help users find the information they are looking for on a site. Internal links also facilitate navigating the site. Furthermore, if there are no links to a page, search engines won’t be able to find it. This is precisely why every MSP company website should feature internal links.
Use Internal Links Strategically
The implementation of internal links throughout your online content should not be random. There should be an overarching strategy that ensures the internal links make the best possible impact. Ideally, internal linking will be down in a shallow manner, meaning it is a mistake to bury pages several links down within a piece of online content. The important pages linked to in your content should not be any more than three links from the homepage.
Too many websites have an abundance of internal links on a single page. If there are numerous links on one webpage, online visitors will be tempted to avoid clicking them simply because they look like spam advertisements. Furthermore, search engines such as Google will penalize the page and reduce the authority of the links if there are a litany on a single page. Though there is no specific rule as to how many links must be added to a page, the best approach is to strictly add internal links when they are relevant.
The Anchor Text Matters
The use of plain anchor text such as “click here” does not reveal how the page is actually meaningful in the context of the site or the business as a whole. Instead, use more descriptive language that promotes a call-to-action yet does not come off as generic.
It is also a mistake to exaggerate anchor text language for search engine optimization purposes. Though adding a couple of keywords to anchor texts is certainly helpful for your company’s SEO, they should only be used when necessary. So don’t fall into the trap of assuming keyword-rich internal link anchors are essential for SEO success. Use those keywords in the appropriate context, and you will reap the rewards.
Make the Most of Internal Links
Your MSP company’s online success is partially dictated by whether your online footprint is optimized for search engines. Implement internal links, and it will be that much easier to move up the search engine results pages (SERPs), enhancing your site’s visibility all the more. Continue to strategically add internal links throughout your online content moving forward, and this approach really will steer additional online traffic in your direction.
