MSP marketing professionals today increasingly utilize email marketing techniques which co-opt personalized approaches to increase their effectiveness. There’s a lot of data you can use to help properly personalize, but you want to be careful that you follow the right approach here. Following are a few tips to help ensure you’re able to do this:
Play Your Cards Close to Your Chest: Use Data Properly
MSP marketing must take the data into account, but you want to apply the right metrics. For example, it’s wise to send personalized emails during times when your prospects are most inclined to read them–like Saturday or Sunday afternoons, as hypothetical examples. But you want to be careful you’re not too liberal with that data application. You definitely don’t want to annoy your clientele.
If they don’t get a lot of free time, if you try to monopolize it, don’t be surprised if they delete you. Also, don’t be surprised if over-zealous advertisement which is obviously contrived from collected data proves a turn-off. You’ve got to inform emails with data strategically; working with SEO agencies specializing in MSPs can be key in helping you strike the right balance here.
Determine What You Personalize
You want to personalize greetings, and you want to personalize the kind of products you present in an email before a prospect or an existing client. A default template with blanks you fill in can work, but if you can apply more time to personalizing outreach, it will likely be more positively impacting.
Ensure You Get the Details Right
Don’t mix up first and last names, don’t spell things wrong, capitalize businesses, know the buying power of prospective and existing clientele, and keep logs so you can ensure you get the data right every time.
More Effective Email
When it comes to MSP marketing, you should be careful of the details, determine personalized techniques specifically, and strategically apply data to email marketing campaigns. Such informed outreach expands conversion.