MSP marketing needs to inform itself such that it doesn’t succumb to common mistakes known to undermine content directives. Following are three reasons MSPs fail to achieve sought results in content marketing:
A Marketing Strategy Without Documentation
MSP marketing requires documentation for a number of reasons. You need to know where you’re going, where you’ve been, and where you want to be. You need to project your strategy out in order to ensure you’re heading to the right direction. If you don’t have strong documentation managing content, you won’t be able to fully maximize pieces you’ve already put in circulation, or new ones you’ve developed. It’s integral to have documentation.
No Budget to Speak Of
When you don’t have a budget, then you’re going to cut corners and reduce the time spent in development of actionable content. You need to put some thought, effort, and time into content in order to see ROI. If you do this right, there’s a very high likelihood you’ll see legitimate profit within six months of your outreach efforts. If you don’t conduct such outreach properly, then you’re going to just waste time and tread water in terms of profitability and growth.
Focusing on the Wrong Metrics
It doesn’t matter how good your aim is if you’ve got your marketing gun aimed at the wrong target. The difficulty can be determining just which metrics your MSP should follow through on. Working with an SEO agency who has a core focus on MSPs can help take away the complication of this decision, allowing you to start out with the right metrics defining forward action from the very beginning.
MSP marketing which operates from a strategy incorporating documentation, proper budget, and the right metrics will very likely return notable ROI in due time. Working with an SEO agency who specializes in facilitating MSP solutions will help you save a lot of time as you go about distributing content.