When it comes to successful MSP marketing its important to understand the psychology of the end user or business executives when you plan your marketing campaigns. Those IT companies that ignore, trying to understand their buyer’s mindset when developing their website content will suffer and see their sales goals go down in flames.
This raises the question as to what do prospective end users think is important when evaluating the possibility of hiring a new IT company. Imagine there are three questions a Sphinx will ask that an MSP Business must answer before becoming successful with marketing!
Location, Location, Location
One of the first questions that this MSP marketing Sphinx will ask prospective IT companies seeking to gain access to their local IT support market is to say what the number one most important issue is on the minds of end users. Of course, this issue should be obvious as most business executives and small business owners worry about the possibility of downtime and the response time of a prospective tech provider. Therefore, these factors cause most end users to ask how close a technology firm’s office is to their business location. The point here is not whether an MSP knows the answer to this Riddle but if they have used this knowledge to modify their website content so it reflects the right answer.
If you understand that most visitors to your website want to know whether you’re local to their business, then this issue must be address loudly and boldly or most of the traffic will bounce, if this question is left unanswered!
Do You Know my Industry?
Know that if you have answered the first question in the riddle then the MSP marketing Sphinx is going to ask IT Companies if they have the right answer to two more question. The second question it the three-part riddle is whether IT providers know what the second more important issues is on the minds of end users? Many local business verticals have built their businesses around certain software applications that become critical to their operational success. When this happens, they understand that it’s valuable for their IT provider to be knowledgeable about this software as this will get them the fastest possible response when they encounter technical issues that threatens their business operations. Therefore, it’s common for business executives to instinctively look for IT companies that have experience working with other business in their industry.
So, it should be no surprise to learn that this factor is the second most important question that end users will ask in the buying process. Therefore, this issue must be address when business executives come to an MSP business website immediately or any visitors that don’t see an answer to this second question will bounce.
Do You Have References?
The very last question this tricky MSP marketing sphinx will ask IT providers before granting access to total success at marketing to their local IT support market is whether they know the third most important concern with end users thought process. Of course, the answer is that any corporate executive or small business owner is going to want to see proof that you can deliver on your promises to provide amazing IT support. This translates into end users asking potential IT services providers to provide references and this is the last question in the Sphinx riddle.
If your MSP business is aware that prospect visiting your website want references then it’s incumbent on them to provide quotes for satisfied clients or video testimonials on their website!
In conclusion, remember the Sphinx’s three critical questions for MSP marketing Success, what’s the first, second and third most important question that end users are thinking about when considering a new IT provider. The answers are that they want to know if a potentially new Tech provider is local, has expertise in their industry and can has references. If you IT companies can remember what’s on their prospect minds and adjust their website content to address these primary concerns then they will be granted access to untold riches in their local market by the magical Sphinx!