Your IT marketing will not be as totally successful as it could if you incorporate only digital outreach strategies. Imagine this: you’ve got an avid, successful content marketing campaign in effect which produces some 50 content pieces per month and disseminates them through a variety of publications which reflect your target demographic. As a result, you’ve managed to reap contact information which conforms to very qualified leads.
Yet, though your automated email IT marketing strategy sends out multiple messages monthly, some of your most qualified leads seem to totally ignore you. What is the way around this? Calling them on the phone can be invasive, unless you schedule a meeting. Sending a personalized email likely won’t get you anywhere as they’ll recognize where it’s from and delete it as spam. What can you do?
A Considerable Strategy
Well, consider this strategy from Forbes.com: you write a hand-written letter that’s short and to the point, on official letterhead. This letter should address a specific issue and immediately show the value of your MSP.
Say the prospect works in education and hasn’t looked into DaaS (Device as a Service or Desktop as a Service). If you sent a hand-written message to the individual in a school district who is responsible for tech acquisitions, and you can show him how DaaS and DaaS can save tens of thousands annually, you just enabled that man to become a hero in his local district. He may have ignored your messages before (as they felt like spam), but a hand-written letter of this kind could really turn him around.
Certainly, this method of IT marketing won’t work in every situation, but if you’re as steady about it as you are with content, you’re likely to see some ROI for your efforts. Try to send out ten a day. Have marketing staff prepare ten leads with price-points incorporated into the preparation which can show direct value. Such a personal touch is likely to get you swift, surprised, eager prospect responses.