Your MSP business is in a position which requires a savvy web presence. Today, more people use mobile technology to access the web than ever before. Amazon.com and other online shopping options have swiftly made shopping malls an anachronism, and people today use the web as their own personal department store.
Accordingly, as an MSP, your website needs to be straightforward and universally accessible. Following are a few tips to help you ensure the greatest accessibility in your online materials:
Your MSP business needs to be visible to search engines. This is the primary way your target demographic will find you. They’ll have a need and conduct a search. Ensure keywords are locally optimized.
Additionally, you want to have keywords in the right saturation and diversity across multiple iterations of content. Use SEO optimization in your website’s titles and HTML coding, as well. Working with SEO agencies specializing in MSPs can help you get SEO to the right regions in the right balance.
Your website shouldn’t be hard to navigate. Remember, your clients aren’t likely to be too technologically savvy. Make things straightforward with the information they’re looking for front and center. Have sidebars in the right place for those seeking specific information. Have contact materials and “about us” information readily available. Include CTAs wherever appropriate and make sure any online forms that prospects may fill out are simple and don’t take a lot of time.
If your website doesn’t load quickly, people are going to bounce. Nobody wants to wait around on a website these days. If you’ve got graphics, video, or something else that slows you down, cut it from your site. Find ways of ensuring your website loads faster than the competition if at all possible.
A Strong Website
Your MSP business should have a site that loads fast, is easy to navigate, and has full SEO optimization. Such sites will have a greater likelihood of attracting clientele.