You definitely have to make sure that your MSP marketing game is top-notch. You might think this is difficult, but when you really think about it, it’s not. You see, you can be quite effective at marketing when you realize that you can do much of the job through your own body language. Here are six tips to make it easier:
Put on a Smile
One of the most effective ways to ensure success or at least have a positive outcome is to wear a smile. It’s very difficult to seal a deal or even get potential clients to like you if they don’t think you are friendly enough. Smiling helps see you as less of a threat. Smiling also helps to boost your own confidence. So, whether you are creating marketing materials for your MSP with a smiling face or meeting with clients face to face, don’t forget to smile.
Consider Your Posture
You also want to look inviting to clients. So, try to remember to keep an open posture. This means that you should stand with your shoulders back, your torso open and lean in slightly when you are talking to others. If you don’t take this stance, it could cause them to get a bad feeling and ultimately shut down.
Control Your Nerves
If you are nervous or fidgety, you can make the person you are dealing with also feel nervous. A nervous person won’t want to buy anything that your MSP is selling. So, make sure that you are doing what you can to control any nerves at every step of the MSP marketing process from the initial introduction to the final delivery of a contract. If you are confident and calm, the person you are dealing with will also feel confident and calm, and that type of person is ready to sign on the dotted line.
Use a Poker Face
Yes, you should definitely smile, but you certainly don’t have to give away every card in your hand. This is especially the case when going through any type of negotiation. If you come into the discussion with a strong poker face and solid data and other information, you really have no reason to reveal that ace up your sleeve.
Remember to Be Patient
You should also remember that any type of process is going to be a marathon, not a sprint, so you must have patience. It’s pretty rare to stare a negotiation and finish it in a matter of minutes. This is a rule that you can also apply to almost any aspect of your life, so try to remember that patience is indeed a virtue, and it can certainly help you to impress a client.
Keep Eye Contact
Finally, remember to keep eye contact with someone you are speaking with. This ensures that you keep their attention and to sure that they are listening to what you have to say. When you don’t maintain eye contact with someone, you are showing them that you are lacking confidence, that you don’t have conviction, and that you aren’t very interested in what is happening between the two of you.
Interacting with others during any type of negotiation doesn’t have to be difficult. In fact, it is quite easy if you start to use your body in addition to your words. Plus, it can push your MSP marketing campaign to the next level.