The goal of your MSP business email marketing campaign is to get your target audience to open your emails and then respond to your CTA. The problem is that not every subscriber will open your email or click your links.
So, how do you get your target audience to engage with your emails? For many businesses, a drip campaign is the answer.
Read more to learn more about email drip campaigns and how they can improve your email open rates.
What Is an Email Drip Campaign?
Drip campaigns help address the issues of subscribers who don’t engage with you. Maybe it’s because they don’t need your services, they don’t know if they need them, or they don’t trust you.
With a drip campaign, your MSP business brand stays in front of your audience through a series of automated emails. The emails provide valuable information and education on topics your subscribers need. You send them over time, which keeps you on your prospects’ minds and highlights your expertise and brand value.
Tips for an Effective Email Drip Campaign
The following tips can help you set up an effective email drip campaign for more open rates and CTA responses:
- Set Clear Goals
Before you begin, determine what result you want from your campaign. Do you want to inspire your subscribers to make purchases? Do you want repeat customers? Are you trying to bring back previous customers?
Once you have a specific goal, it’s time to segment your subscribers.
- Segment Subscribers
Segmenting your subscribers is an important aspect of drip marketing. Use analytics to segment your subscribers based on their purchasing frequency, demographics, purchases and engagement.
- Subject Lines and CTAs
Create subject lines that lure your subscribers to open your emails. They should be unique and inspire interest, such as special offers or rewards.
Once your prospects open the email, make sure they see high-quality valuable content with a CTA at the top and bottom. You want them to take action before they click out of your email.
Establish a Schedule for Your Drip Campaign
Decide the number of emails you want to send during your MSP business email campaign and monitor the click rates, open rates, and sales. These metrics let you know if and when any subscribers make purchases or unsubscribe. Then, you can adjust your campaign for better engagement.