Understanding how to promote the services of your MSP company is essential. Learning about SEO writing can help you rank higher in all of the search engines and give you an edge over your competition. Following SEO tips might not produce overnight results, but they can make a big difference in expanding your outreach over a longer period of time.
Here are five SEO writing tips to remember to help your company reach more customers.
1. Create Content by Following the EAT (Expertise, Authority, and Trust) Framework
The first step in SEO writing is to follow the EAT (Expertise, Authoritativeness, and Trustworthiness) guidelines for creating high-quality content. Providing accurate and engaging content will boost your rankings on Google and help you stand out from your competitors. Over time, you can rank for different search terms related to the IT industry by following these principles.
2. Do Your Keyword Research
Another key aspect of effective SEO writing for your MSP company is to do your keyword research ahead of time before you create any content. Targeting specific keywords can help you rank for these words, which makes it easier to generate more traffic to your site. You can also use variations of a keyword, but it’s important to avoid adding too many keywords, as this sounds unnatural, and Google will penalize your website.
3. Focus on Keyword Intent
Keyword intent is also a big part of SEO writing. For example, using informational keywords is a great way to build your expertise in the industry. On the other hand, using commercial keywords is important if you are trying to sell your services or a product. An easy way to define keyword intent is to check out the search results for a specific term to get a better understanding of the intent.
4. Optimize to Gain Featured Snippets
Featured snippets will appear at the top of the search results, and they also provide a link to the website, which is especially valuable in gaining more traffic. You can optimize your content for featured snippets by creating concise explanations as the main point before elaborating on the topic for the rest of the article. Using this strategy is also known as the “inverted pyramid” method.
5. Find Ways to Improve Readability and Engagement
Finding ways to improve the readability of your content is key to attracting more views and reducing your bounce rate. You can improve readability in a variety of ways, whether it’s using short paragraphs, bullet points, or optimizing your sub-headers with keywords. Including videos and graphics can also help break up the text.
Understanding how to improve your SEO writing is key to reaching more clients for your MSP company. Following the EAT principles, doing your keyword research, and focusing on keyword intent are just a few of the different ways you can optimize your content for search engines. Keeping up with the latest changes in the industry is also important in helping you to extend your outreach.