Setting strategic goals for your MSP company and openly sharing them with your trusted staff is essential for business success. Goals give you and your employees something to aspire to and set the bar for measuring the effectiveness of your business.
When setting your goals, remember that they’re not set in stone. As your business grows and adapts to the needs of your customers, change your goals to meet your growing business. Don’t be afraid to reinvent and tweak your goals as time goes by.
1. Set Attainable Goals
You probably already have a list of goals in mind for your MSP company. Whether you wrote them down or they’re just in your head, it is important that they’re attainable. Set goals that bring your business incrementally toward success with specific, time-based objectives.
It’s easy to fall into the trap of setting your goals too high, which leads to disappointment and burnout by you and your staff. It helps to write down a list of your goals and the way you want to accomplish them. You can always expand and change your list later.
2. Keep Goals Specific
When asking entrepreneurs about their goals, many reply with the answer, “To have a successful business or increase sales.” Certainly, these are things that entrepreneurs can accomplish, but they’re vague ideas.
In order to reach your business goals, make sure they’re specific and focused. Clearly define what you want to be achieved, who you want to help you achieve it, and when you want the results. When you share your goals with your employees, being specific helps them grasp exactly how they can help you.
3. Ensure Goals Are Relevant to the MSP Industry
Base your goals on the current trends and conditions of the MSP business climate. Your goals need to be relevant to your target audience and market. Make sure that your goals are important to your overall mission. For example, a few relevant goals would be building relationships, increasing brand awareness, attracting high-quality leads, strengthening trust and providing top-notch customer service. All of these goals are relevant to your business.
4. Stay Flexible
Once you’ve established your goals and shared them with your team, periodically review them. Make any adjustments you feel are necessary to reach your milestones. Attaining your goals depends on being flexible.
With patience and persistence, you can keep your goals on track. Remember that setting your goals is just the beginning of your business plan. You and your employees need to follow through with an action plan that shows how you will achieve your goals.
If the focus of your MSP company changes, don’t hesitate to make necessary changes to your goals. Being flexible and specific are essential elements of setting attainable goals. As your business grows, take time each week to reflect on your goals. Set aside time to update them and decide what new goals you should set.