Your MSP business needs to maximize reviews, and there are a number of reasons why. Chiefly, consider that people are more likely to trust an organic review over a website touting its own effectiveness in operations.
As a matter of fact, there are even statistics to support this contention. It turns out that 84% of users will trust a review on a website as much as a friend’s recommendation. This means that reviews can act almost like referrals do.
Effective Review Coordination Tips
Certainly you need to acquire reviews. You can use incentives to get them or you can ask clients who appreciate what you do to write a review. Giving them discounts to do so can be an effective means of getting what you need. Once you’ve got the reviews, your next step will be to post them conspicuously in strategic locations. Consider these four strategies to maximize reviews:
1. Append Good Client Reviews to Relevant Blog Posts
Your MSP business will likely have a number of blogs in your marketing materials. At any rate, this is an effective tactic if it hasn’t already become core to your outreach strategy. You can increase the effectiveness of blogs by adding relevant reviews throughout the text.
You might have a little graphic of a quote with a link after a particularly elucidating bit of text. Additionally, you might put the link to a review at the bottom of a blog. Working with marketing groups that serve MSPs can be key in helping you find the best balance here.
2. Feature Reviews on Your Website’s Homepage
Quotations which stand out can be a good thing to include on the homepage of your website. Find reviews where clients were able to save money, increase profitability, or some other positive which prospective clients will find appealing.
3. Design a Page Specifically for Reviews
It can also be valuable to put a page together whose specific purpose is to showcase varying reviews. Links to this page may be what is included in the aforementioned quotations. The key is, getting people to look at multiple reviews.
4. Let Reviews Be Your Content Muse
Reviews can help you determine where to go in terms of content creation. Negative or positive, you’ll see what clients legitimately think of what you do. You’ll see what they appreciate and what they don’t. In this way, you can anticipate future issues and provide assurance on common questions.
Effectively Maximizing Reviews
Your MSP business can use reviews in several effective ways, including content establishment, designing webpages specifically for reviews, featuring reviews on its homepage, and adding full reviews or links to them to its website. If you don’t have reviews presently, get them; and when you have them, be sure to fully utilize them.