Your MSP company should have a social media presence for marketing visibility in today’s tech environment. Mobile web interface has outpaced desktop use, and there’s quite a bit of business which can be drummed up on the variety of social media platforms presently available.
Social Media Strategies
From acquisition of more qualified prospects to legitimate upselling, there’s much to be accomplished through careful social media management. Following are three tactics to help you refine your technique using social media in a marketing capacity:
1. Monitor Activity of Clients to Map Their Habits
When your MSP company onboards clients or gets a strong lead on a prospect, you want to see what they’re doing on social media and when. You’ll be able to get an idea of work patterns for your client and stress points. When something is notable enough at the job to enter social media, it’s definitely going to be worth looking into for your tech group.
Additionally, you want to monitor habits of activity and levels of use internally. It’s a good idea to have profiles as extensive as possible in this regard. Denote specific identifiers as a means of distinguishing relevant trends and initiating contact. Consultation with MSP-based SEO firms can help you get started if you’re having trouble determining what’s relevant here.
2. Keep an Eye on Tactics of Similar Businesses
Competitors, vendors, and even non-IT businesses who yet utilize social media can be helpful in shaping your marketing strategies. When you see a business sharing a meme, telling a story, posting video content, or designing blogs, see which ones have the most engagement, and determine why.
While there is certainly room for experimentation and the pursuit of unique strategies, oftentimes, invisible variables will countermand your objectives. Tactics already producing results will save you time.
However, when you trail behind other businesses and competitors, this will lessen the impact of your efforts. It is integral to find the latest effective techniques that you can. Again, having access to MSP-centered SEO consulting groups can be key.
3. Ensure Social Media Monitoring Tools Are Also Available: CTRLQ
CTRLQ offers analytics tools you can use to monitor social media and help predict trends. You’ll be able to see when target clients are most active, and you’ll be able to tell how effective your moves across varying platforms are. Sometimes, counterintuitive things will yield visibility and be repeatable. The right tools make it easier to identify such instances.
Social Selling Yields ROI
Your MSP company is likely to see ROI through utilization of social media monitoring tools, observation of market techniques, and careful record-keeping pertaining to client activities. Social media utilization is more than a curiosity now, it’s part of our culture, and in marketing terms, it’s very quantifiable.
