It’s expensive for your MSP company to produce enough content for ROI; return on investment doesn’t come overnight. Well, it can, but you’ll have to spend more. However, you don’t have to leave content be once it has been finished; you can extend its lifespan in order to maximize it.
One of the best maximization techniques involves using the same content over and over again–repurposing it, in effect. Following, three methods of re-purposing will be explored to help stimulate your imagination in this direction:
1. Repurpose Work from Your Best Writers and Turn Old Effective Content Into Infographics
Your MSP company needs to determine who the best content creators are in order to maximize their work. Figure out who writes the most impacting content, and make repurposing it an immediate priority for maximum impact. Look through older content from such writers, and that which is effective in and of itself, to determine what’s appropriate for an infographic.
2. Repurpose Your Best Content
Don’t go too crazy on content repurposing. You only want to repost the best stuff. There’s no use making an infographic from content that doesn’t make any impact. Determine what works, what’s worthy of reposting, and find ways to do so. Webinars can be key, YouTube videos might be effective, and the list goes on. Working with SEO groups dealing primarily with MSPs can help you narrow down worthwhile tactics here.
3. Don’t Be Shy About Co-Opting Social Media
Everybody is on social media these days. In fact, Facebook already processes financial transactions, and there is talk they’ll get into the banking game soon. With 2.2 billion users, this single social media outlet is poised to be more influential than all existing banks presently. This is a projection, but considerable. You need to have a place for social media in your content repurposing campaigns.
Getting the Most from Effective Content
Your MSP company should not waste content. Don’t be shy about using social media to spread good things, repurpose the best stuff, create infographics from old effective content, and prioritize your best content creators. Such tactics should help you determine the best content to repurpose and effectively go about such distribution.