An MSP blog can do many things for your business. It can humanize operations, it can provide value to existing and potential customers, it can give you SEO (Search Engine Optimization) legitimacy, and more. Following are three notable advantages which recommend establishing and continuously updating an MSP blog:
Avoid Wasting Time with Common Questions
An MSP blog provides ample opportunity for you to consolidate time in dealing with clients. Many who are seeking your services are doing so after they’ve done a good level of research into what’s moving the market, and what they need. Certainly, they’re not going to have the expertise you do; but the good clients will do their homework. If you make the job easier on them by answering the most common questions preemptively, this can help prepare them for conversion even as it decreases the complication you’ll usually have in making the sale.
Continuously Increase the Authoritative Credibility of Your Site
The more entries your blog has, the more credible it becomes. The greater its credibility, the greater its authority. Both things contribute to increased SERP (Search Engine Results Page) ranking. Here’s the caveat: it’s essential that the posts you add actually have true quality and aren’t spammy or of that “clickbait” variety.
Facilitate Increased Demographic Understanding Through More Data
This is where working with an SEO agency providing solutions specifically to MSPs can come in handy. You’re naturally going to get more data with a blog than you’ll have without one. Cataloging that data, and making determinations from it, is key to success. Working with an SEO agency specifically geared toward facilitating MSPs can help you get the most out of your blog in this regard.
An MSP blog that answers common questions, has continuous entries, and is informed strategically through SEO agencies is suited to return substantial ROI for the company it represents.